Your digital presence should not be a burden. It should be your biggest asset.
Strategy, content and digital presence for professionals and clinics who are already excellent at what they do, and want their digital presence to show it.
- 8 cohorts
- of a course with the whole operation built: checkout, members area, student groups and support
- Health and aesthetics
- brands under continuous content and positioning management, in Brazil and the United States
- Monthly report
- covering what went out, what worked and where the next month is heading, always in writing
Two brands, two languages, two identities. Neither looks like the other.
Every client gets their own visual system, built from their own story. No template reused with the colour swapped out.
Deep Body Alchemy
Physiotherapy and bodywork · carousel opener
Deep Body Alchemy
Same carousel · middle slide
Deep Body Alchemy
Same carousel · closing call to action
Solange
Boutique dental hygiene · San Diego
Solange
Educational content · special-needs care
Solange
Series on comfort in the practice
You may recognise yourself in one of these stories.
Real authority, digital silence
The Veteran at Risk
You built an impeccable career, but the digital world seems to ignore your story. The fear of looking frivolous keeps you static, while others, delivering less, take your place. How long will your authority survive digital silence?
The practice is ready, nobody knows it exists
Just opening the doors
You invested heavily to open: the room, the equipment, the team. But the profile says none of it, and anyone arriving through your digital presence never sees the standard you built. Getting the foundation right in month one costs less than repairing perception later.
Volume without direction
The Effort Without a Compass
You produce, post and invest, but attract the wrong client. The exhaustion comes from the lack of an axis. Without clear positioning, you are just one more voice in the noise. Precision creates desire; volume creates fatigue.
If you recognised yourself in any of these pains, the good news is that they are not permanent. They are symptoms of a brand that has not yet been positioned with method.
The path, from the first conversation to enquiries arriving on their own.
Order matters. Publishing before the foundation is fixed is the mistake behind months of posting with no change in the calendar.
- Stage 01
Reading the profile
I go through what is already there: bio, highlights, recent months of posts, and how you look to someone seeing you for the first time. I leave this stage with the bottlenecks written down, not with impressions.
- Stage 02
Positioning and audience
We decide who you are speaking to and what you want to be remembered for. This is also where we decide what to leave out, usually the hardest part and the one that changes the result most.
- Stage 03
Fixing the foundation
Bio rewritten, highlights organised, covers made, and the feed given a visual logic. Without this, new content arrives at an untidy house.
- Stage 04
Editorial line and calendar
The subjects you can sustain all year, laid out on a real calendar with dates and formats. You stop deciding what to post the night before.
- Stage 05
Production and publishing
Artwork, carousels, reels and captions produced and scheduled. You do not write copy, make art or remember dates. Send whatever you film behind the scenes; the rest is mine.
- Stage 06
Automation and reading results
Automated replies in direct messages and WhatsApp so an enquiry becomes a booking without you being online, plus a written monthly report on what worked and where we go next.
Three layers of delivery.
Every brand arrives at a different stage. The delivery adjusts to the depth your moment requires.
Positioning Diagnosis
A technical and consultative analysis to identify the perception bottlenecks of your current brand. Includes a detailed report and an immediate action plan.
What it includes- Complete profile diagnosis
- Persona definition
- Positioning and value proposition
- Optimised bio and highlights
- Initial content plan
- Local SEO strategy
- Practical recommendations for attraction
Those who want to organise the foundation and have a clear plan before investing in operation.
Strategic Positioning
The complete redesign of your market presence. We define your new narrative, tone of voice and authority pillars to raise your ticket and your client profile.
What it includes- Monthly strategic planning
- Strategic content creation
- Posts, stories and video
- Ongoing profile optimisation
- Continuous positioning
- Strategies to attract local clients
- Monthly performance report
- Support and strategic adjustments
Those who want consistency, strategy and real results, month after month.
Lume Signature
The closest engagement I offer. From diagnosis through visual identity and full brand activation, with conversation automation that turns contact into booked appointments.
What it includes- Everything in Strategic Positioning
- Automated replies in direct messages and WhatsApp
- Automatic capture and qualifying of new contacts
- Complete visual identity
- Conversion page built to capture bookings
- One-on-one strategy sessions
- Monthly report showing where contacts came from
- Priority, direct support
Those who already post consistently and want to turn an audience into a full calendar, without answering everything by hand.
Investment is defined case by case, after understanding your stage and your goal. Our engagements are limited per period to guarantee depth.
We believe solid brands are born from the fusion of human sensitivity and technical rigour. While the market chases ready-made formulas, we recover the essence. Like a lantern, our role is to protect your inner light and ensure it lights the right path, with the strength of a legacy that does not fade with passing trends.
A lighthouse does not sail for you. It shows you where the way is.
I am Breno Pereira, and I run Lume Lab hands on. Strategy, content, automation and every piece of technical work behind each delivery goes through me.
I take on a limited number of brands at a time, because depth does not scale with volume. The person you talk to here is the person who does the work.
- Faith
- Family
- Legacies that endure
The origin
Lume Lab was born from the union between Relva's organic eye and Breno's precision, a couple who believed that every brand of value holds a light of its own. That origin is not a footnote in the story, it is the reason Lume treats every brand as something alive, to be cared for before it is displayed.
Breno Pereira
Founder, leading Lume LabSpecialist in IT and processes. Before selling a method to anyone, I proved it on my own business: I built the full operation behind 8 course cohorts, from checkout to members area, from student groups to support. It is the same structure I apply to the brands I work with, which is why automation here is not a promise, it is what I do every day.
Relva Beltrão
Co-founder, origin and inspirationBackground in Biology and Communication. She brought to Lume the organic eye and the deep narrative that found the brand's creative essence. She is currently living a season devoted to family, consistent with one of the values that sustain Lume, and remains the origin and inspiration of what we build.
Reflections on authority, perception and value.
Short pieces for those building a brand with long-term vision. Click to read.
- 8 min read
What Instagram management costs a practice, and what actually moves the price.
Quotes arrive at wildly different numbers for what reads as the same service. The gap is not greed or a bargain: it is scope, and almost nobody spells out which one they are selling.
Read - 4 min read
The difference between being famous and being an authority.
Fame is volume of attention. Authority is quality of attention. One fills your calendar with the curious, the other with the right clients.
Read - 4 min read
Why does luxury communicate through visual silence?
Brands that need to shout are still negotiating. Brands that can whisper were chosen before the conversation began.
Read - 5 min read
The danger of looking like an influencer when you are a specialist.
The format you use speaks before the content you deliver. And the wrong format disqualifies the most prepared specialist in the room.
Read - 5 min read
How brand positioning directly affects your average ticket.
Price is not a spreadsheet, it is a consequence of perception. Working on price without working on perception is pushing a locked door.
Read - 4 min read
The psychology of colour in the high-ticket market.
In the premium market, colour is not there to grab attention. It is there to regulate the emotional temperature of an expensive decision.
Read
The next level demands a new posture.
I take on a limited number of brands at a time, so each one gets real depth. Message me on WhatsApp and we can talk about where you are, no strings attached.