Digital Positioning

Your digital presence should not be a burden. It should be your biggest asset.

Strategy, content and digital presence for professionals and clinics who are already excellent at what they do, and want their digital presence to show it.

Book a conversationSee the method

The promise

We do not promise followers and likes. We promise positioning.

Authority and perceived value are not measured in likes. They are measured in the kind of patient who starts coming to you, and in the conversation they have already had with you before you have spoken. That is the difference between selling volume and building a reputation.

Track record

8 cohorts
of a course with the whole operation built: checkout, members area, student groups and support
Brazil and the United States
health and aesthetics brands served in both countries, each with its own visual system and its own editorial line
Monthly report
covering what went out, what worked and where the next month is heading, always in writing

Published work

Two brands, two languages, two identities. Neither looks like the other.

Every client gets their own visual system, built from their own story. No template reused with the colour swapped out. And beside the work, what each of them said about it.

Physiotherapy and bodywork · San Diego, California

Deep Body Alchemy

“I knew how to do my work, but not how to show it without looking like one more massage clinic. Breno built an identity that actually looks like me, from the first carousel to the highlights, and took care of everything behind it: calendar, copy, artwork, editing, publishing. I sent him what happened in the studio and the rest took care of itself. For the first time my Instagram says what I really do.”

Simone Buonacorso · Founder of Deep Body Alchemy

Content in Portuguese

  • Illustrated post in golden tones showing a back and shoulders, headlined Seu corpo está pedindo socorro

    Carousel opener

  • Illustrated post of a figure pressing their temples, headlined Dores de cabeça frequentes, followed by explanatory copy

    Middle slide

  • Closing carousel slide headlined Escute os sinais, cuide de você, with an italic question inviting a reply

    Closing call to action

In-home dental hygiene · San Diego, California

Solange, RDHAP

“I care for patients in their own homes, many of them elderly or unable to speak for themselves, and I had no idea how to talk about that online without it sounding like advertising. Breno understood the delicacy of it from the first conversation. Every piece he made for me is calm, respectful and sounds like me, and I never had to worry about what would be posted or when.”

Solange · Dental hygienist, RDHAP

Content in English

  • Navy on cream post showing a wheelchair in a sunlit room, headlined Oral care without physical barriers

    Educational post

  • Post showing clasped hands in warm light, asking How do you care for someone who cannot speak

    Caring for those who cannot speak

  • Low-light interior with an armchair and text about how a new environment can trigger anxiety for someone with autism

    Series on comfort and care

This is for you

Your training does not fit in a generic post.

  • This is for you if you do not enjoy Instagram, but know your patients are on it.
  • This is for you if you have no time for social media, but want it bringing patients in.
  • This is for you if you are tired of posting for the sake of posting, with no bookings to show for it.
  • This is for you if you do not want to be on display, but do want to be recognised as the reference.

The Problem

You may recognise yourself in one of these stories.

  • The Veteran at Risk

    Real authority, digital silence

    You built an impeccable career, but the digital world seems to ignore your story. The fear of looking frivolous keeps you static, while others, delivering less, take your place. How long will your authority survive digital silence?

  • Just opening the doors

    The practice is ready, nobody knows it exists

    You invested heavily to open: the room, the equipment, the team. But the profile says none of it, and anyone arriving through your digital presence never sees the standard you built. Getting the foundation right in month one costs less than repairing perception later.

  • The Effort Without a Compass

    Volume without direction

    You produce, post and invest, but attract the wrong client. The exhaustion comes from the lack of an axis. Without clear positioning, you are just one more voice in the noise. Precision creates desire; volume creates fatigue.

If you recognised yourself in any of these pains, the good news is that they are not permanent. They are symptoms of a brand that has not yet been positioned with method.

Method

The path, from the first conversation to enquiries arriving on their own.

Order matters. Publishing before the foundation is fixed is the mistake behind months of posting with no change in the calendar.

  1. Stage 1. Reading the profile

    I go through what is already there: bio, highlights, recent months of posts, and how you look to someone seeing you for the first time. I leave this stage with the bottlenecks written down, not with impressions.

  2. Stage 2. Positioning and audience

    We decide who you are speaking to and what you want to be remembered for. This is also where we decide what to leave out, usually the hardest part and the one that changes the result most.

  3. Stage 3. Fixing the foundation

    Bio rewritten, highlights organised, covers made, and the feed given a visual logic. Without this, new content arrives at an untidy house.

  4. Stage 4. Editorial line and calendar

    The subjects you can sustain all year, laid out on a real calendar with dates and formats. You stop deciding what to post the night before.

  5. Stage 5. Production and publishing

    Artwork, carousels, reels and captions produced and scheduled. You do not write copy, make art or remember dates. Send whatever you film behind the scenes; the rest is mine.

  6. Stage 6. Automation and reading results

    Automated replies in direct messages and WhatsApp so an enquiry becomes a booking without you being online, plus a written monthly report on what worked and where we go next.

Services

Three layers of delivery.

Every brand arrives at a different stage. The delivery adjusts to the depth your moment requires.

Entry point

Positioning Diagnosis

A technical and consultative analysis to identify the perception bottlenecks of your current brand. Includes a detailed report and an immediate action plan.

What it includes

  • Complete profile diagnosis
  • Persona definition
  • Positioning and value proposition
  • Optimised bio and highlights
  • Initial content plan
  • Local SEO strategy
  • Practical recommendations for attraction

Ideal for

Those who want to organise the foundation and have a clear plan before investing in operation.

Request a diagnosis

Core

Strategic Positioning

The complete redesign of your market presence. We define your new narrative, tone of voice and authority pillars to raise your ticket and your client profile.

What it includes

  • Monthly strategic planning
  • Strategic content creation
  • Posts, stories and video
  • Ongoing profile optimisation
  • Continuous positioning
  • Strategies to attract local clients
  • Monthly performance report
  • Support and strategic adjustments

Ideal for

Those who want consistency, strategy and real results, month after month.

Book a conversation

Premium

Lume Signature

The closest engagement I offer. From diagnosis through visual identity and full brand activation, with conversation automation that turns contact into booked appointments.

What it includes

  • Everything in Strategic Positioning
  • Automated replies in direct messages and WhatsApp
  • Automatic capture and qualifying of new contacts
  • Complete visual identity
  • Conversion page built to capture bookings
  • One-on-one strategy sessions
  • Monthly report showing where contacts came from
  • Priority, direct support

Ideal for

Those who already post consistently and want to turn an audience into a full calendar, without answering everything by hand.

Check availability

Investment is defined case by case, after understanding your stage and your goal. Our engagements are limited per period to guarantee depth.

Manifesto

We believe solid brands are born from the meeting of human sensitivity and technical rigour. While the market chases ready-made formulas, we look for what is already true about you. A lighthouse does not invent the route, and it does not sail on anyone's behalf. It holds the same position every night, until the people who need to arrive know exactly where to head.

Breno Pereira trabalhando ao lado de um candeeiro aceso

Breno Pereira · Founder, leading Lume Lab

About

A lighthouse does not sail for you. It shows you where the way is.

I am Breno Pereira, and I run Lume Lab hands on. Strategy, content, automation and every piece of technical work behind each delivery goes through me.

I take on a limited number of brands at a time, because depth does not scale with volume. The person you talk to here is the person who does the work.

Specialist in IT and processes. Before selling a method to anyone, I proved it on my own business: I built the full operation behind 8 course cohorts, from checkout to members area, from student groups to support. It is the same structure I apply to the brands I work with, which is why automation here is not a promise, it is what I do every day.

Non-negotiable values

Faith · Family · Legacies that endure

The origin

Lume Lab was born from the union between Relva's organic eye and Breno's precision, a couple who believed that every brand of value holds a light of its own. That origin is not a footnote in the story, it is the reason Lume treats every brand as something alive, to be cared for before it is displayed.

Relva Beltrão

Co-founder, origin and inspiration

Background in Biology and Communication. She brought to Lume the organic eye and the deep narrative that found the brand's creative essence. She is currently living a season devoted to family, consistent with one of the values that sustain Lume, and remains the origin and inspiration of what we build.

Breno Pereira e Relva Beltrão, fundadores da Lume Lab

Journal

Reflections on authority, perception and value.

Short pieces for those building a brand with long-term vision. Click to read.

  1. 8 min read · 18 August 2026What Instagram management costs a practice, and what actually moves the price.
  2. 9 min read · 19 August 2026Posting patient photos: what the rules actually require, and where practices get caught.
  3. 8 min read · 19 August 2026The review rule that changed in 2024, and what it means for a practice.
  4. 9 min read · 19 August 2026When a wellness post becomes a health claim, and what has to sit behind it.
  5. 8 min read · 19 August 2026The review a therapist cannot answer, and what to build instead.
  6. 8 min read · 19 August 2026Why results not typical stopped working, and what to show instead.
  7. 4 min readThe difference between being famous and being an authority.
  8. 4 min readWhy does luxury communicate through visual silence?
  9. 5 min readThe danger of looking like an influencer when you are a specialist.
  10. 5 min readHow brand positioning directly affects your average ticket.
  11. 4 min readThe psychology of colour in the high-ticket market.

Contact

The next level demands a new posture.

I take on a limited number of brands at a time, so each one gets real depth. Message me on WhatsApp and we can talk about where you are, no strings attached.

Or reach us directly

Ask for a look at your profile

I go through your profile and send you a written review covering what is already working and what is holding your growth back, then we talk it through by WhatsApp or email. No cost, no strings. All I need to start is your handle.

Talk on WhatsApp